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See internal documents from Hill & Knowlton and tobacco industry. (TV didn't displace newspapers as the nation's largest ad medium until 1994.) TV household penetration passed the halfway point in 1954, with TVs in 55% of U. Philip Morris had sold Marlboro since 1924 as, Burnett wrote, a nonfilter "fancy smoke for dudes and women." New Marlboro would be a filter smoke for the masses.
Burnett noted filter-cigarette sales had tripled "in a year marked by widespread publicity on the possible harmful effects of cigarette smoking." He wrote: "You say to yourself: 'Hmmm, people are afraid smoking cigarettes may harm them.
George Gallup joined Young & Rubicam as director of research, the start of his pioneering work in advertising research.
The system would define how P&G managed competing brands as it came to dominate categories from detergent to shampoo. Mc Elroy later became P&G president and served as secretary of defense under President Eisenhower.
Order an Email Trace Report A Forensic Examination Can Recover: You provide any social security number and provide current name, address and possible phone number connected to that social security number.This was the first time a presidential candidate bought TV airtime for brief spots rather than lengthy speeches.Research and press coverage in the early 1950s were drawing a link between smoking and cancer.The FCC immediately signaled to broadcasters and advertisers that it was willing to do business with commercial interests -- provided that radio networks and stations aired significant "public interest" programs. WPP in 2003 bought and broke up the Bates network; the brand still operates in Asia as Bates 141. After the war, it was renamed the Advertising Council.Leo Burnett left Erwin, Wasey & Co., Chicago, to open his own agency. Michigan Ave., home today to Ad Age's Chicago office. Foote, Cone & Belding opened, absorbing the business of Lord & Thomas, an iconic agency dating to 1873.
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